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Juan Vilar consultores estratégicosHARRISON FORD, AN OLIVE OIL LOVER, DENOUNCES DEFORESTATION BY PALM TREES
One of the most famous actors in Hollywood, thanks to roles like Indiana Jones and Han Solo, loves Spain. He visits Spain quite frequently and especially loves Andalusian EVOO. One of his last visits ran through Madrid, Barcelona and Andalusia. On the last stop of his...

THE TROJAN HORSE WAS BUILT WITH OLIVE WOOD
The most famous war in history, The Trojan War, took place around the year 1300 BCE. During this war, the impenetrable Troy fell before Greece, after 10 years of siege. When the conquering Greeks were close to victory, Achilles, their most famous warrior, was killed....

MONTE TESTACCIO: DE CEMENTERIO DE VASIJAS DE AOVE, A MONUMENTO
El aceite de oliva era un gran pilar en el imperio romano, tanto a nivel de cultivo, de industria y de consumo, se estima que en algunas regiones del imperio se consumían 50 litros de aceite por persona y año, una cantidad mucho mayor que el actual mayor consumo de...

SOMBRA, LA MARCA DE AOVE DE ALEJANDRO SANZ
A los piés de la Sierra de Gredos Sur, en la Comarca extremeña de la Vera, Alejandro Sanz disfruta de su finca de 32 hectáreas, como un vecino más, de sus ratitos de paz. En su propiedad tiene varias hectáreas de bosque de roble, más de 300 higueras, 600 olivos y 800...

SOMBRA: THE EVOO BRAND OF ALEJANDRO SANZ
At the base of the Sierra de Gredos Sur, in the region in Extremadura known as La Vera, Alejandro Sanz can enjoy a few moments of peace in his rural estate of 32 hectares. On his property he has several hectares of oak forest, more than 300 fig trees, 600 olive trees,...

MOUNT TESTACCIO: FROM A CEMETERY OF EVOO VESSELS TO A REVERED MONUMENT
As was mentioned in a previous article, the Roman Empire ran on olive oil. This is evidently true as it is estimated that 50 liters per capita were consumed in some parts of the Empire. To put it in perspective, the highest consumption per capita nowadays can be found...

¿CUÁNTO AOVE ES NECESARIO PARA EL TRASPASO DE UN FUTBOLISTA?
El club de futbol turco Yorukalispor, fichó para la temporada pasada al futbolista ghanés Mohammed Sumaila por la cantidad de 10 litros de aceite. No es el club Yorukalis por donde únicamente ha jugado Sumalia, también lo ha hecho durante los últimos 5 años de forma...

HOW MUCH EVOO DO YOU NEED TO SIGN A FOOTBALLER?
The Turkish football club Yorukalispor signed Ghanaian footballer Mohammed Sumailia last season for the sum of 10 liters of olive oil. Sumailia hasn’t just played for the Yorukalispor club, he also played as an amateur for Torbali, Soma and Gazielmir in the previous 5...

EL CÓDIGO HAMMURABI Y LA REGULACIÓN DEL COMERCIO DEL ACEITE DE OLIVA
Se conoce que el Aceite de Oliva ha sido objeto de comercio desde tiempos ancestrales. Pero lo que quizás no sea tan conocido es que su comercialización ya se regulaba en el primer código legislativo de la historia. Se trata del Código de Hammurabi, una compilación de...

THE CODE OF HAMMURABI AND THE REGULATION OF THE OLIVE OIL TRADE
It is well-known that olive oil has been an object of trade since antiquity. However, what may not be as evident is that its trade was first regulated in the first legislative code in history. Known as the Code of Hammurabi, it was a compilation of laws and edicts...